File this story into the old saying: “You can’t judge a book by its cover.” Most folks in the 2A community wouldn’t presume YouTube personality and fashion mogul Jeffree Star to have much in common with them. Actually, most die-hard 2A folks probably don’t even know who Star is. But Star apparently shares much more in common with gun folks than some might give him credit. And the recent Jeffree Star Custom Beretta helps tell that story.
YouTube Influencer Jeffree Star Gets Custom Beretta
Some of out there will likely say “Who cares?,” or “Why does this matter?” Well, in an age where celebrities take the stage seemingly daily to push anti-gun agendas, finding common ground with major stars of any genre remains important. Pro-gun and anti-gun camps are obviously pretty entrenched. But wars on wedge issues take place somewhere in the middle. And Jeffree Star commands a massive audience, one that arguably pushes way left of center. His YouTube page generates 16 million followers. His Beretta video already pushed up to nearly 1 million views to date. Influencers matter these days, and Star looms large in that space.
“… Today we’re going to the Beretta factory; if you don’t know what Beretta is baby, it’s one of the most iconic manufacturers of firearms in the world, and today we’re going to their factory because there is a one-of-one Jeffree Star Cosmetics pistol,” Star said on his channel. “Yes, Beretta and Jeffree Star has made a collaboration, a one-of one gun, and today we few all the way here to see it for the very first time!”
Expanding the 2A Community
OK, big points here for Star right out of the gate. He clearly knows Beretta’s place in the gun world, showing reverence as one the titans of gunmaking. Better still, he put his name and brand all over the messaging. A star of the more contemporary, pop-culture and often left-leaning world, Star instead leans into gun ownership here in a big way.
The next point of common ground for many gun lovers centers on family. So many stories of gun ownership and love of shooting begin with a family member passing down some sort of passion about firearms or shooting. Star’s backstory proves familiar.
“… It’s an honor to be here, let’s start there,” Star said. “Today is just really special because my dad, rest in peace, loved Beretta. he loved firearms so much, so I really wish that he could be here to share this special moment with me today. I know he’s looking down at me like ‘Damn, son you really did that!’ So, they’ve made me a gun, and this is so cool, wild, and I can’t wait to see what they come up with.”
Honestly, the best part of this entire presentation comes from Star’s reaction. Like a kid on Christmas morning, Star acted completely overwhelmed with the finished project. “Oh my God!,” Star aid. “Holy shit … I literally am shook. It’s the perfect pink, it’s so cool. … I can’t breathe … And we get to shoot it today, that’s the best part.”
The custom pistol comes as a 92FSx, built in Beretta’s Italy factory. It features styling pulled straight from the unique branding of Jeffree Stat Cosmetics. The build includes deep pink finishing, a customized, hand-engraved slide and side grips, along with a highly polished barrel and surfaces with gold inlays. The Star logo and customized serial number round out this truly one-of-a-kind pistol build.
“The insane level of detail of this special handgun is matched by a tailor handmade leather gun case, created by our in-house Atelier,” Beretta stated in a Facebook post.