SIG Sauer just announced a massive $500,000 donation to the National Shooting Sports Foundation. The company made note of the instrumental support NSSF gave for the entire firearm industry during the COVID-19 pandemic.
SIG Sauer Donation of $500K Helps NSSF
The organization fought tremendously to help ensure retailers and manufacturers stayed open during state shutdowns. NSSF fought to help companies maintain essential status to remain open.
The donation comes just days after NSSF announced the cancellation of SHOT Show 2021. The industry’s premier trade show, SHOT Show also generates a tremendous amount of revenue for NSSF. Now SIG’s donation helps set the tone for companies pledging support to keep NSSF fighting the good fight.
“It’s disappointing that we will not be able to gather as an industry in 2021 at SHOT Show. However, given the recent rise in COVID-19 cases throughout the world we fully support the difficult decision of the National Shooting Sports Foundation to cancel SHOT Show,” said Tom Taylor, Chief Marketing Officer and Executive Vice President, Commercial Sales. “The NSSF, and its staff, are truly remarkable and all of us at SIG SAUER are thankful for their continued efforts. In the absence of SHOT Show, SIG is pleased to announce a $500,000 donation to support the NSSF’s ongoing work in education, safety initiatives, compliance and security resources, import/export guidance, consumer activation initiatives, government relations, and operational needs for 2021.”
For more information, visit nssf.org.